Recently there have been rumors that Google is supposedly going to close the issue reference devices Nexus, but if the company’s recent comments are true, this is unlikely to happen in the near future. During the last reporting conference on the results of the fourth quarter of the year Google CFO Patrick Pishett (Patrick Pichette) many times talked about the fact that the Nexus 5 demonstrates superior performance.
He did not mention the exact numbers smartphone sales, but saying that keychain Chromecast proved a bestseller in the reporting quarter, added that the company is very pleased with sales of the smartphone. «There is currently a great impulse sales Nexus 5 and Chromecast» , – said Mr. Pishett. Sales of applications and content through the store Play are also a significant factor income growth Google.
Nexus program was originally conceived search giant as a way to market reference devices for developers with the latest unmodified versions of Android. Starting with the April 2012 Nexus Google also uses a program to promote the flagship devices, installing them at a substantially lower price than its competitors. For example, presented in the last quarter the Nexus 5 sold in the U.S. for only $ 350 versus $ 650 in similar devices Apple or Samsung.
Google also boasted that Chromebooks sales are growing rapidly, although this is not yet reflected directly on the company’s earnings. Senior vice president and director of business development, Nikesh Arora, Google (Nikesh Arora) said today that eight large PC manufacturers release notebooks based on Chrome OS.
In the U.S.of purchase in 2013 laptops for secondary schools, 20% was represented Chromebooks (versus 1% in 2012). By mid-2013, 22% of U.S. school districts have used the device on Chrome OS. Two of the three best-selling laptops Amazon during the season of winter holidays were Chromebooks (third – a hybrid notebook and tablet from Acer on Windows 8). In addition, according to Forrester, 20% IT-companies acquired or going to purchase Chromebooks for their employees. Finally, according to statistics from NPD, Chromebooks share in total sales of laptops through commercial U.S. network reached 21% in the 11 months 2013.
Although Google
sold through a number of Chromebooks Play Store, according to Patrick Pishetta, the vast majority of devices based on Chrome OS were sold through third-party networks like Amazon or Best Buy, so that income affects Google Chromebooks success until much weaker than the Nexus . But indirectly, the company is expanding its ecosystem, increasing the potential user base and, accordingly, revenues from advertising and paid services.
way although the sale of equipment and content through the Play Store yet brings much less money than advertising, these activities are among Google’s fastest growing sources of income. The company reported that its non-advertising revenues doubled in 2013 – only for the last quarter Google they amounted to $ 1.65 billion (of course, excluding losses Motorola).
is known, Google sold the business Motorola Chinese Lenovo – the search giant has never received the profits from this division, and in most recent quarter it produced a loss of $ 384 million because of this, many are wondering whether Google is going to continue engaged in the hardware business. Judging by the statements of the leaders of the search giant’s efforts in this direction will undoubtedly continue. By the way, according to recent reports, Google is going to make the team absorbed Nest basis of all its initiatives in the hardware market.
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