Thursday, May 1, 2014

Google refuses to reference Android-smartphone Nexus for a new project – CNews.ru

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Google plans to focus on the development of premium smartphones on the Android platform and strengthen control over the Android ecosystem in order to compete more effectively with Apple iPhone and weaken the monopoly of Samsung.

This is with reference to four sources familiar with the company’s plans , said the publication The Information.

The plan implies the rejection of the brand Nexus, now used to refer to standard Android-smartphone – devices with the “naked” version of the operating system, without additional third-party applications (often referred to as bloatware – “swollen software”, because it takes a lot of space and useless).

first model reference Android-smartphone – Nexus One – was released in January 2010, it was sold with a preinstalled version of the Android platform 2.1 (Eclair). Since it was released five generations of smartphones Nexus, including One. The current generation of “standard smartphone» – Nexus 5 firmware Android 4.4 (KitKat). In addition to smartphones, Nexus branded company produces tablets.

Abandoning Nexus, Google is going to agree with a number of manufacturers and operators to sell new smartphones without bloatware, which will meet the specific technical requirements of the search giant.


Five generations “reference» Android-smartphone Google Nexus

If your smartphone will be installed additional applications, the development of which Google has no bearing on the conditions agreement, users should be sure to allow for easy removal of such programs. Now this opportunity they have. In addition, the company plans to limit overall number of applications that the vendor will be able to put on additional smartphone.

Google intends to provide for promotion of smartphones $ 1 billion funds will be spent on advertising campaigns and training of electronics stores that will engage in sales of such devices. Over what period it is planned to spend a specified amount, is not observed.

It is also worth noting that the program will not be limited Silver specification – Google intends to direct resources and the development of new hardware features and software functions, including protection from the external environment (as in the Galaxy S5 flagship smartphones and Sony) and voice control.

As for voice control function implemented in Google Now platform, then Google has a serious competitor. Microsoft Build conference stated that her voice assistant Cortana for Windows Phone is better than similar features offered by Google and Apple. At the conference, the company demonstrated the existence of a more developed intelligence Cortana compared to Google Now and Apple Siri.

Regarding Samsung Corporation Google worried that the Korean company has too much influence on the development of the market Android, and the character of this influence Google is not satisfied. Details were not informed sources.

In early April resource Android Police has already informed about the program Silver. But then the article basically talked about a higher level of technical support that Google intends to offer the owners of new vehicles.

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