12 March 2016
On the Rights offtopic: a series of HTC Nexus
TimeS
<- htc banner ->Rumors of a three-year agreement between Google and HTC and the Nexus line of HTC devices. History of co-operation, the alleged motives, the consequences …
Nexus One
Smartphone for the first time saw the light in the distant 2010 and has worked on Android 2.1 Eclair manufacturer made HTC the Taiwanese company, which is a massive buyer at that time was virtually unknown Product specifications for the revolution, while not pulling, but look at the time a very worthy:.. vivid 3.7 “AMOLED display 800 x 480, Qualcomm QSD 8250 1 GHz processor, 512 MB of RAM. In addition to the block of four touch-sensitive buttons, the trackball was provided, which was supposed to somehow reconcile the users with the lack of physical buttons. After all, if the sensor is now (and even the onscreen) buttons are standard, then five years ago they caused bewilderment and anger. The device, which can not be operated with gloves on, and where you can not accept or reject a call “blind”, many buyers generally perceived as a phone. Trackball to solve these problems at least in part.
Global minuses in the unit had two. Firstly, it is the battery life. After smartphones on Symbian smartphone that does not always lived out until the evening, he was seen as someone’s bad joke. Secondly – a small amount of memory for applications. The internal memory in the smartphone was 512 MB, and 190 MB user about to be available. And while no one was looking in 2010 HD video on your phone, and 3D games size gigabyte or two did not shake, for the active use of the apparatus of the memory was not enough
Distribution Model Nexus One was very unusual. – buy a smartphone can be only through the Internet Google store, with no contracts, subsidies or discounts were not provided. The only exception – a contract with T-Mobile, which operated only for new subscribers. For the United States, where most of the smart phones bought from operators with two-year contract, it was quite typical. As a result – a lot of buzz among journalists and “geeks”, but a minimum of actual sales
yet, consider this smartphone can not be a failure. Rather, the goal to get any significant profit from sales of this device from Google originally was not. For them it was important to show the world the “right” smartphone on Android, spur the interest of users and developers to the new OS, but in any case not alienate partners. If one of the large companies decided that Google is trying to pull the blanket over himself, and from the partner turns into a main competitor, Android future could be quite different.
Though there is another point of view. It is possible that Google simply overestimated the strength of its brand, considering that copying someone else’s business model and to negotiate with the operators they simply do not need. And somewhere deep in the soul of the top managers had hoped that even with a minimum of advertising support smartphone show impressive sales. Short-term profits the company would in any case it has not brought, because if Google something and earn from each sold unit, the very penny, minus all took HTC costs. But, perhaps, some sort of “plan B” in Google was still and some circumstances they might start to develop its own line of devices. But that we are in any case will never know.
As for HTC, the Taiwanese for this Nexus One company was a kind of test of the pen. Very soon in the sale it appeared HTC Desire smartphone, which is almost one to one copied the Nexus One on iron, but had branded shell Sense. And the advantages of its own shell over the “pure» Android now strongly emphasized. Maybe good sales Nexus One and HTC would be pleased, but their future in any case they are not associated with it, and Sense success was much more important for the company
I think that HTC and Google were satisfied with each other. Each company received from this cooperation, exactly what I wanted, and then their paths diverged slightly. The HTC gladly continued to take advantage of the devices Android, but treated him quite freely, changing and adding to your taste. And it is not eager to work for Google dictation, releasing joint devices on a “clean” operating system.
With regard to the search giant, the HTC has gradually turned for him iron supplier in the supplier’s ideas software. Subsequent versions of Android by HTC Sense took a great deal, and it’s definitely gone “green robot” benefit. Rumor has it that at some point, Google lawyers have even offered to HTC official cooperation with the licensing of all potentially interesting patents, but HTC was abandoned.
a three-year contract
Since then, much water has flowed. From a forward-looking Android OS has long been turned into a market leader, and Marshmallow bears little resemblance to “the old man» Eclair. Google signed a cooperation agreement with Samsung, and now it is for devices of the Korean company can try to imagine what awaits us in the next version of Android. Branded shell gradually losing relevance, more and more closer to a “clean” operating system. For the record takeoff HTC followed by an equally dramatic fall, and after 6 years after the Nexus One are few who believe that the company was once the market leader. At the sale there and then disappeared again GPE version flagships on “pure» Android. Nexus line has several times had to bury, but like a phoenix again and again rose from the ashes.
But the story, as we know, moving in a spiral. And the internet again, there were rumors that the next generation Nexus smartphone will once again be on the HTC
.
Link to the news
The main question here not even the one who is the manufacturer of the next Nexus smartphone. They can actually be HTC, the more so that not so long ago they were together with the Google Nexus tablet have already released. Other interesting point – if your ears can a three-year contract for the release of Nexus smartphones be true
The Pros and Cons
When it comes to Nexus devices, Google never build far-reaching plans?. With manufacturers agree on the joint production of a particular device. Someone managed to release two phones in a row (the record is still the LG with a series of Nexus 4/5 / 5x), but on long-term contract is in any case not attracted
On the other hand -. And who said that it was a Google position? The fact that the conditions of the search giant – is not sugar, and go for such cooperation, not all want. Effort and money to develop the Nexus smartphone will take no less than any other device, but Google rigidly dictates price, skimp on proper advertising support, does not sell and not where would like it to manufacturing companies, and so on . Direct financial benefit from such cooperation is uncertain, the issue most in prestige, lessons learned, building the user base and some other things. The release Nexus devices really become a good impetus for many companies, but does it make sense to subscribe to such “butting in the back” in the next three years – an open question
We can not say that the HTC is now in a very very sad situation. The company continues to develop and produce smartphones, has some market share and sales volume. But the reasons for optimism in the Taiwanese company does not. In recent years, attempts were made to mass somehow refract the situation, but they are to no avail. After the change of experimental management will clearly be even smaller smartphones design are becoming increasingly becomes “apple” taste, Sense is not so very different from the “classical» Android, but from their own developments (like any “double” cameras and other such things) remained virtually nothing. In this situation, a long-term contract with Google sees is not the worst option, even if not the most favorable terms. After all, to solve the problem solely by their own companies clearly can not, and would like to return to its former popularity. And if you can not go at the expense of Sense, then there is nothing stopping to try to become the most famous smartphone maker to “clean» Android.
To answer the question, what is all this you may need the Google, more difficult. The most obvious option – the ability to plan in detail the whole range of smart phones for a couple of years ahead. And with it – and all the changes you want to make to the new version of Android. For example, it may relate to support for stylus, which can appear in Android 7.0, some new sensors and other such things.
In this sense, HTC seems to Google almost ideal partner. This company is not afraid to look at the long-familiar things from a new angle, has experience in creating popular devices, and Google with her to work not the first time. The “swing right» HTC obviously will not be able to afford, and may well agree on the conditions that would be unacceptable to many of the more successful players.
Some people have even begun to dream that on the basis of joint work Google buys mobile division HTC and Nexus devices will seriously and permanently. Moreover, the Taiwanese company that she now may be more interested in devices for virtual and augmented reality, like the HTC Vive.
But it looks extremely doubtful – in something like this already tried to play at Microsoft, and the results clearly showed that no normal support their own device partners can not replace. And the opportunities to establish production units under its own brand in Google and it was more than enough, alone buy Motorola Mobility is worth.
I do not know what the views of the future of Google and HTC, but it may be that the two companies are not really where to go next. In HTC’s not very healthy, Google seems to be doing well, but to relax and you can not stop either of the other company. In the world of mobile technology, like kerrollovskogo in Wonderland, has to flee because of all the forces is simply to stay in the same place. And in order to get somewhere further, you need to run twice as fast.
Of course, Google and Samsung cooperation Android will give many new “chips”, but this is not enough. Samsung – an excellent company, well versed in the gland and are familiar with the word “innovation”. But they obviously lack style. As a manufacturer of end devices, the Korean company is now out of the competition – a good battery life of devices other than the camera, the performance of iron, curved screens and other such moments there come to the fore. But as the ideological inspirer and generator of ideas beautiful Samsung looks weak. Between the talented craftsmen and artists – the abyss, even if the first has the highest salaries in the country, and the other barely making ends meet
There is no assurance that the rumors about Google and HTC three-year contract are without at least some. -That base there. But I would like to believe that it’s true. Both companies are now needed impetus and collaboration can be very productive. This does not mean that the new HTC Nexus shows sales records, but it can become that small step from which every great journey begins. As it had once happened with the Nexus One
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