Google can start to make itself smartphones Nexus – Computer Information Portal

Google has for several years been producing a series of smartphones Nexus, hiring different companies to do. These companies have created a number of successful products, the latter of which became the model Nexus 5X and Nexus 6P from LG and Huawei, but now there were reports that Google could take the manufacturing process into their own hands.

In the case of this Google’s plans will work as the company Apple, with vertical integration and control over the creation of hardware and software. She will still have to buy components from suppliers, such as processors, memory, displays, modems, etc. The same is now Google is doing with the independent production of notebook Chromebook Pixel and Pixel C.

It is possible

that the reason for such a step will not desire to increase profits Google sales of devices Nexus, as the dominance in the style of Apple is clearly not repeat it. Google may try to set an example to other Android-producers and due to the high-quality devices to lure users with iPhones. It also will get rid of dependence in the form of advertising revenue on mobile devices Apple.

Google paid by Apple in 2015 to $ 1 billion. To its search engine the default used in the iOS, plus Apple gets revenue from advertisers showing ads on the iPhone and iPad.