Agency web analytics Chitika summed up the December holiday period in North America, characterized by large-scale trade turnover, including the Internet. Company was interested in how the dynamics of the markets change their smartphones and tablets during the active high-tech devices sweep the shelves. And if the success of Apple and Amazon expected, the appearance of Microsoft among the lucky players came as a surprise.
Traditionally the fourth quarter for Apple develops very well, since it is no secret that the majority of people in Canada and the United States the most desired technology gifts are exactly the “apple” of the device. iPhone could provide “wizards of Cupertino” growth over the Christmas period by 1.8%, while all key rivals Apple, including Samsung, LG, HTC and Motorola, slipped his share, and only smartphones able to keep your Nexus. Total share of Apple’s smartphone is the Internet-North America segment impressive 54.3%, while its closest competitor, the corporation Samsung, with its $ 12 billion on marketing while holding only 23.7%. And from Samsung with no less impressive margin behind her younger sister, the South Korean LG, smartphones which prefer 3.9% of North American users of the World Wide Web. Do a Google Nexus with only 0.7%, but if we add to this figure smartphones Motorola with its 3.5%, it is the Internet Corporat ion takes bronze-day marathon with 4.2%. But in any case, against overwhelming superiority Apple all these small movements resemble a fuss midgets that the main picture still does not affect.
smartphone traffic
As for the tablet market, the Apple, on the contrary, lost 1.3% of its market share, although overall coverage of 76.1% tablet users, the company until Tim Cook can not afford failure, although in Cupertino must already interested, why all its key competitors in this period have increased their share. The largest increase in 0.6% demonstrated by Amazon, whose Kindle Fire tablet series totaled 9.4% of all tablet traffic in Canada and the United States. Following among the luckiest company located Microsoft, which still occupies 2.3% of the market with its tablet Surface, but was able to grow by 0.5%. South Korea’s Samsung with its Galaxy series also increased its share in the tablet segment by 0.3%, but still on the total share of bypasses Microsoft, occupying 5.9%. But Google Nexus tablet could increase its share of only 0.1% to 2% of traffic. Market experts attribute this to the fact that, unlike Microsoft and Samsung, Google has not unveiled the succes sor to last year’s model Nexus 10, and while in Mountain View are the only extras in the segment of full-size tablets.
Tablet traffic
Chitika Measurement results show once again how difficult it is to win the North American market, which is surely controlled by Apple. Competitors can not move it from the throne or low prices (Amazon Kindle, Google Nexus), or an abundance of models, seasoned solid marketing budget (Samsung Galaxy), or attempts to present a unified and single flagship iconic brand (Google Nexus, Microsoft Surface). All initiatives do not lead to direct competition with Apple, and to compete with each other for the right to take a bite of a small piece of the pie, which is distributed mainly in Cupertino. However, one should understand that although the North American market and is one of the largest in the world, but not only, in many regions, particularly price-sensitive devices, Apple does not feel very confident, yielding more flexible competitors. You also need to consider the methodology Chitika – measures the company is not the number of users, but only to their ac tivity, so one user iPad, visited ten pages with JavaScript-code from Chitika, equivalent to ten users of Samsung Galaxy Tab, visited one such page. Specifically, in this study, Chitika used about 300 million visits to 100,000 sites in the period from 20 to 29 December 2013.
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