CCS Insight say Google can not afford to miss out on the data received from the fitness tracker.
Google can take part in the race fitness trackers along with the FitBit , Xiaomi and Jawbone in 2016, presented his expensive fitness device under the name Nexus Band .
This last prediction of CCS Insight in its forecasts for 2016 and beyond the report.
«In 2016, the company Google will develop a lightweight version of Android Wear , offering inexpensive fitness tracker», says in the report.
«first device using the software will be known as Nexus Band » .
« Google can not afford to pass data generated by millions of fitness equipment, to support the knowledge base about users Google , as well as increase the value of advertising sales and create a solid foundation for the initiative Google Fit ».
Step away fitness trackers in the next year will be of great value for the Google . Fitbit and Xiaomi in the market is dominated by sales of portable devices. At least, Xiaomi has sold about six million Mi Bands , and Fitbit Now Trackers sells 4-5 million per quarter. These data outnumber smart watches based on the Android Wear . If Google wants to see his watch on more wrists, they need to Tracker and the operating system in the affordable price range.
Earlier this year we got some details about the tracker Google X , but the device is positioned as a medical device, and its price is quite high.
Previous CCS Insight made a couple of bold predictions about the portable devices for 2016 and the next couple of years. They believe that Fitbit is the first company to sell 100 million units by the end of 2017, partly because, according to research forecasters, this brand is most closely associated with the fitness – tracker in the United States.
CCS also forecast that paid by a portable devices payments will be a function of “general use” on smart watches in 2017. Armour, which has Endomondo and MyFitnessPal , is a leader among manufacturers of smart sportswear in 2018, and pharmaceutical companies are the largest market for handheld devices 2020.
«Examples include trackers, which are worn on the wrist or elsewhere, they are reminded of the need to take medication or suggest a different dose, depending on the data collected in the device, – reported forecasters. – These devices of daily use have limited functionality and long battery life compared to the current wearable devices ».
Translation: Xenia Manasova
The original photo: wareable
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