Google Nexus line of devices will manufacture under their own control – PC Week / RE

Google has always given some freedom of manufacturers of Android-smartphone, including the Nexus line. However, in the near future the situation may change, says The Information. The company plans to introduce a new policy on the Nexus devices, which implies total control over the software, design, production process, and even distribution. It is possible that in the line-up will have no logos other than Nexus.

According to the publication, the Google Nexus strives to create an equally recognizable image as the iPhone or Galaxy. While this is not a complete rejection of the services Samsung, LG, Huawei, Asus and HTC. In OEM-partners of the corporation considerably more experience in many of the nuances of the development of the final product. This is confirmed by a number of problems with the device Google Pixel C.

In the case of the implementation of this plan will deal with Google, like Apple’s, with vertical integration and control over the creation of hardware and software. She will still have to buy from the vendor components, such as processors, memory, displays, modems, and so on. D. The same thing is now Google is doing at independent production Chromebook Pixel notebook and Pixel C.

What the company is necessary? Nexus devices Google does not bring significant profits. The company earns on advertising. Mobile advertising is very important for Google, while the sale of mobile devices brings the main part of Apple’s revenue. However, Apple is actively strives to offer its services to the users, which will inevitably lead to a reduction of income Google mobile. She needs a worthy iPhone competitor and the opportunity to earn on their services using their own smartphones, which can completely control

According to The Information, from such plans are not enthusiastic HTC -. The alleged producer of the new “Google Phone”. The Taiwanese company is in financial difficulties, so the loss of a major customer can be very painful.

As far as Google is seriously thoughtful design and filling of new devices that will become clear in the autumn, when they presented new Nexus line of devices.