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Nexus – these smartphones have always tried to show the best that is capable OS Android. They combine all the latest innovations, but they are likely to have been intended to demonstrate the possibilities and not quite cope with the conquest of the market. However, maybe, Google should start to gain market share for its smartphones. Amir Efrati of The Information believes that Google will take this step, and Sundar Pichai has made it clear that the company would take control of the production of Nexus and turn the device into something similar to the iPhone.

iPhone – a device that Apple controls entirely. The company is responsible not only for the software, but also hardware. All marketing tasks also lie on the shoulders of Apple. Google aims to do the same. These devices have become competitors for the iPhone, and other smartphone manufacturers such as Samsung, Sony and HTC.

How can this be achieved? In all likelihood, it will be significantly reduced by the value of partners, producing hardware Nexus. They will have to do without engineers from LG and Huawei, who collaborated with Google and have worked together over the Nexus. Instead, companies will have to make orders for components and assembly devices as does Apple. It will also have to invest in the promotion of devices. Today, LG, Huawei and Google is not too well try to sell Nexus-smartphones.

What the company needs it? Nexus device Google does not bring significant profits. The company earns on advertising. Mobile advertising is very important for Google, and it is no secret that Apple devices generate a lot of money. However, Apple is trying to offer their services to users, which will inevitably lead to a reduction in revenue Google’s mobile platforms. Google needed a worthy competitor to the iPhone and the opportunity to earn on their services using their own smartphones that can completely control.

Google Nexus will try to make your iPhone
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