Google wants to make its Nexus iPhone – Deep Apple

Google company intends to learn from Apple’s production model of its smartphones. According to rumors, Google’s management expects to create not only the software, but also hardware. At the moment, the development of Android-devices Nexus goes together with its partners, and in the future it is planned to develop a separate gadget with subsequent transfer to the contract manufacturing

iPhone -. A device that Apple controls entirely. The company is responsible not only for the software, but also hardware. All marketing tasks also lie on the shoulders of Apple. Google tends to do the same. These devices have become competitors for the iPhone, but also for other smartphone manufacturers like Samsung, Sony and HTC.

How can this be achieved? In all likelihood, it will be significantly reduced by the value of partners that produce hardware Nexus. They will have to do without engineers from LG and Huawei, who collaborated with Google and have worked together on the Nexus. Instead, the company will place orders for components and assembly devices as does Apple. It is necessary to also invest in the promotion of devices. Today, LG, Huawei and Google will not try to sell too well-the Nexus smartphones.

It is necessary for that company? Nexus devices Google does not bring significant profits. The company earns on advertising. Mobile advertising is very important for Google, and it is no secret that Apple device brings a lot of money. However, Apple is actively strives to offer its services to the users, which will inevitably lead to a reduction in revenue from the Google mobile platform. Google needed a worthy iPhone competitor and the opportunity to earn on their services using their own smartphones, which can completely control.