4 Oct Google introduced the new smartphone of the Pixel series and said that will no longer release devices under the brand Nexus. The one is different from others and why the Nexus line has ceased to hold Google?
Nexus began in 2010 and nearly ended in the spring of 2013, when Google first began to ponder the usefulness of those devices. Controlled by smartphones, Google showed an example of producers and hence the need for them has disappeared. Then Google began to nurture the idea of developing their own smartphones — this project was the code name of Android Silver.
developing a “nexus” for the most part engaged third-party manufacturers, Google acted only in the role of Advisor. Partner Google on next Nexus model before the others find out what innovations will be added to Android and implement them in the implementation of the new device. The Nexus smartphones mandatory was installed “naked” Android without any jewelry from the manufacturer. It was necessary that all models of Nexus could be the first to receive firmware updates. Selected partners of Google in different years was Asus, Huawei, HTC, Motorola, LG and Samsung.
Pixel is a totally different story — these smartphones are developed exclusively by Google, as a third party provider (this year — HTC) gets only the ODM contract Assembly. He is not involved either in sales or in marketing, and there is no logo on the body of the collected devices. Google alone agrees with the operators that shops and sells smartphones Pixel on your own website.
the Idea of Nexus is outdated because Google has appeared successful sales experience of technology. In the last few years, the company has released many gadgets: set-top boxes Chromecast and Chromecast Audio, chromebooks Pixel, the router OnHub, tablet Pixel C — they are sold without mention of the companies whose plants are all that were made.
Another important factor — the desire of Google to compete with Apple directly. Actually Google copied the iPhone model and now has the ability to compete with Cupertino.
This competition is to be feared producers of high-end smartphones. As history shows, the developer of the operating system has advantages over other manufacturers. This perfectly shows the example of Microsoft: the release of smartphones based on Windows Phone took about a dozen companies, but the leader in this ecosystem was Nokia, which was granted special privileges. After Microsoft bought Nokia mobile business, the situation has not changed — according to statistics, more than 95% of sales of Windows smartphones were Lumia devices.
Samsung, HTC, Sony, LG and other manufacturers of high-end smartphones will be very hard to compete with Google and may have seldom release a flagship or even abandon them. This is the purpose of the Pixel — to become the most popular smartphone on Android. Nexus with this task failed.
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